Strong and consistent messaging is central to effective financial communication
The old certainties of financial communications have disappeared. Businesses can no longer restrict their communications efforts to the usual set-piece events in the financial calendar. In this more sophisticated fast-moving digital landscape, they have to be aware of wider audiences and how they influence each other.
We combine both financial public relations and investor relations expertise, with broader profile, reputation and crisis management to define and tell our clients’ financial stories.
Regulatory knowledge remains essential. But in today’s tougher climate, it is no longer enough. Effective financial communication requires strong and consistent messaging based on a wider narrative and the ability to reach all who shape corporate reputation and the regulatory environment.
We work closely with our public affairs, corporate and digital communications specialists to deliver strategic communications advice that enables organisations to reach and influence the audiences that matter.
Capital markets transactions – Whether an IPO, privatisation or secondary fundraising, we understand the importance of positioning and perception. We have the experience to provide effective and proactive strategic communications counsel tailored to your company and its challenges.
Mergers and acquisitions – Portland uses accurate market intelligence to ensure that critical client messages resonate with the stakeholders, analysts and the commentators that count.
Investor relations and investor access – Whether public or private, we build and manage our clients’ corporate profile by targeting UK, European and US shareholders, bondholders and key influencers (i.e. equity analysts, investment media and where appropriate, private client brokers).
Corporate governance and reputation – Corporate governance and reputation are now the foundation for effective financial communications. We understand this change and have a track record of giving advice to protect and promote transparency, honesty and integrity.