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Reputation matters more than ever before. Protecting it has to be put front and centre of your communication efforts. This requires combining the traditional skills of strategy and messaging with a fresh approach to engagement and transparency. We at Portland have developed a model, called “The 4 Gears of Digital” to help you organise your […]
Objective setting
Communications objective
Planning
Measurement and evaluation
Writing
Digital
Multimedia
Earned media
Paid media
Owned media
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