Many company bosses and boards have not helped themselves in this context by being slow to react.
A summer of immense female sport awaits, as do the athletes armed with a point to prove.
While visiting London last week, President Trump made a splash by seeming to suggest the NHS was of interest to the U.S. as part of a potential post-Brexit US/UK trade agreement.
The scramble to succeed Theresa May has focused Tory minds on the importance of getting social media right.
Measurement and evaluation