You can’t teach an old dog new tricks. Or in the case of Old Media, you can’t teach the old juggernauts of reporting how to fight off their Web 2.0 New Media compatriots.
Among academics, the maxim “publish or perish” means publish your research, or risk losing your job. The term could equally apply to business, where the future winners are the companies who seize the opportunity to tell their own story, and reach audiences directly. A seismic shift is taking place, driven by the proliferation of social media and a breakdown in traditional publishing models.
Measurement and evaluation