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  • Why businesses should start preparing now for the next government

    The election result looks like a foregone conclusion. The Conservatives are nearly twenty points ahead in the polls. Theresa May has a clear policy agenda for her new Government. And while the Conservatives may no longer be quite the ally of the business community that they once were, for most their offer still beats Labour’s alternative.

    2017 digital trends with a reputational impact

    The turbulence of 2016 was a fertile ground for activist movements. Global movements like BLM, organisations like SumOfUs and UK activists groups like Momentum finessed their networked approach, built infrastructure and shared winning tactics. Whilst these organisations built their names and followings through online activity, they are now combining these techniques with traditional grassroots methods to organise big offline moments directed at companies, governments and individuals.

    Fake news is not new

    On 25 June 1899, four newspapers in Colorado reported that China was going to tear down its Great Wall and use the rock to build new roads. Within days newspapers throughout the United States picked up the story – which then spread across the world. The only problem was there was not a shred of truth in it. Four local reporters had invented the tale.

    Comms challenges: acquisition vs pipeline

    2016 will be "the year of merger mania," reported the future gazing PwC Health Research Institute even before the dust had settled in 2015, joining an increasing chorus of market analysts as they pour over the future prospects for the pharma sector. But with a global market of US $300 billion a year there is a lot to play for.

    What’s the future of search? Just ask your phone

    It was great to spend some quality time last week with my kids. Good, too, that the extra guest they insisted we bring turned out to be unfailingly polite, dependable and informative. Also, unlike other grown-ups, this visitor never sloped off to the bar. My sons’ constant companion on the trip wasn’t a friend or relative but Apple’s personal voice assistant Siri.

    A digital take on International Women’s Day 2016

    International Women’s Day generates huge activity online every year. Yesterday, on the #IWD2016 hashtag there were more than 1 million tweets worldwide. Individuals were thanking women in their lives. Celebrities used the hashtag to celebrate ‘strong, independent women’. Politicians speak about what needs to happen next.

    Corporate leaders in Europe & the US need to have a Plan B

    Ahead of the today’s EU summit in Brussels, where European leaders of state negotiate a new “deal” for Britain in the EU, European Commission President Jean-Claude Juncker warned that a British exit from the EU was not an option & that there was “no plan B”. Despite this optimistic rhetoric, I’d like to suggest that corporate leaders in both Europe and the US need to have that plan B.

    Five silly mistakes people make on Twitter

    How to crack the social media enigma that is Twitter? The internet abounds with tips from those claiming to have beaten the system. How To Maximise Your Brand On Twitter. The Ultimate Guide To Building Your Twitter Presence. How To Dramatically Increase Your Twitter Following. The complex tactics preached by these self-professed social gurus are myriad.

    5 things your business can learn from Jeremy Corbyn

    Ballot papers for the Labour leadership race have dropped in members and supporters inboxes this week. Despite the fact that there is still 21 days to go until ballots close, some bookmakers have already paid out for Jeremy Corbyn. Whether he wins or not, the rise of the hard left backbencher offers lessons in contentious communications.

    How to communicate your value in times of crisis

    It seems right now that energy companies just can’t catch a break. If the recent 40 percent fall in oil prices is a boon for global consumers, the news has not gone down so well in the boardrooms across Houston and Calgary. The Economist recently published a witty front page depicting what it calls the […]

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