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  • Publications
  • Thoughts
  • Battle of the Christmas ads

    There was a time, not so long ago, when the beginning of the festive season was marked by the launch of one single ad. Coca Cola’s annual offering, with its bright red lorries driving through snow-packed streets, and the image of Santa holding the brand’s famous glass bottles, has resonated with the UK audience over […]

    When should we call something a crisis?

    The news at the moment is brimming with crises. There is a crisis in Iraq. There is a “cost of living” crisis in the UK. Ukraine has been in crisis since November; Syria since 2011. For journalists, declaring something a “crisis” is a guaranteed way to grab people’s attention in the fast-moving news cycle. At […]

    Twitter for corporate comms and campaigns

    Twitter has long been used as an effective marketing tool. From pizza delivery firms to airlines, brands have discovered that the 140-character platform is perfect for engaging their target audiences and making their campaigns shareable. But how effective is Twitter as a corporate comms tool? The answer to that is ‘very effective’ – but only […]

    Google Algorithms: How they affect your business and why you should care

    Most brands, high profile organisations and individuals recognise that, in a digital age, their reputation lives in search engines. Ensuring the best possible visibility for your content on Google’s first page has become a key strategic goal. Recent months have seen Google roll out some major updates to its algorithm – with drastic results for […]

    Preparing for the social media storm

    “Does the flap of a butterfly’s wings in Brazil set off a tornado in Texas?” The famous quote by Edward Lorenz was about unpredictability of weather forecasting but could just as easily apply to social media. We know that the effects of freak weather can wreak havoc. Hence, we prepare by taking out insurance, installing […]

    Protect your reputation and increase your rank on search with Google Author rank

    As we know from our wide range of clients at Portland, how to manage on-line reputation is increasingly a central concern for companies and organisations. They want to know how they can ensure that on-line views of what they do are not distorted by unfair critic. There is no single answer to this challenge. But […]

    Copyrights and snooping – what does it actually mean for me (and my company)?

    The debate around online privacy and copyright infringement is nothing new. With the monitoring of online communications for security reasons back in the UK news following the incident in Woolwich, this is by no means the first time we’ve heard about how policy changes could affect how we work online. In the last few years, […]

    Portland launches new crisis simulator: Simulo

    On 17th April, Portland hosted an event to launch Simulo, our social media crisis simulator. We invited clients and friends of Portland to come and experience our new offer first hand. How it Works Simulo is a crisis simulation solution that takes the form of a ‘hands on’ war-gaming exercise to recreate a developing social media […]

    Tools to help plan your campaigns

    We know everyone is busy planning campaigns, so we’ve put together some of our favourite, free digital tools that we hope you will find useful. Know what’s on As a campaign planner, it is important to know what is going on, and when. The Guardian has just the calendar to keep you in the know. […]

    Portland strengthens corporate practice with two senior appointments

    Portland, London’s fastest-growing independent communications consultancy, is strengthening its corporate offer with two new senior hires to its communications practice. Adrian Warr, former Associate Board Director at Freud Communications, and Caroline Edgar, previously an Account Director in Cohn & Wolfe’s corporate division, both join Portland this month. Portland rose from #30 to #7 in PR […]

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