Called SPARC (Strategy, Planning, Analytics, Research + Creative), the division will sit across all parts of the business, with the team working with existing consultants on all new business and major client campaigns.
Public trust in election polls has never been lower. Recent media coverage has highlighted repeated failings of election polls globally. The Guardian’s Alan Travis recent opinion piece summarised this with the headline “Can we still trust opinion polls after 2015, Brexit and Trump”. His answer? “It’s complicated”.
There was always something disquieting for me about the 2016 election. I started to get seriously uncomfortable with the public polling back in August. There were a few reasons. Mostly it was little things like the swings in margins that Clinton was winning by or that polls in swing states like Ohio and Pennsylvania were coming up with results like 0% of African Americans voting for Trump.
Are men and women treated differently in the workplace? It seems like a simple question, but it is anything but. At an anecdotal level there are many layers of complexity & contradiction. Niamh Corbett, a panellist at a recent Omniwomen event we held on the issue, had asked her male colleague this question, to which he replied ’no, I mean yes, I mean no, oh dear what do I think?!’
Much has been said about the failings of the pollsters in the run up to the 2015 general election. Explanations include poor sampling and the ‘lazy –Labour’ voters who never showed up at the ballot. However, emerging awareness about the nature of ‘implicit preferences’ suggests that polling may be problematically plagued.
Measurement and evaluation