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  • Publications
  • Thoughts
  • Was 2017 the breakthrough year for women’s sport?

    The reach in 2017 has been extraordinary and no doubt will continue to inspire fans and participants around the country.

    Sport as a force for good

    Sports organisations have mixed ambitions when it comes to philanthropy. Some think globally, including to growing markets; others focus locally. Both, of course, are valid. What matters most is giving, and doing so effectively.

    If I had one bit of advice…

    Be more corporate. Said no-one, ever. Certainly not in language and certainly not in the type of behaviour that came to symbolise the nineties and the noughties. However, where corporates have been successful is in the art of making arguments. In recent times, many corporates have been effective in setting out what they stand for as a business. Sport – as an industry – could take heed.

    Sport takes bronze when understanding importance of reputation management

    Proper strategic planning on the communications side, whatever the boxing trash talkers or football manager mind gamers may think, will never have anything more than a marginal impact on the outcome of a sporting contest. But it can have a big impact on the way a sporting body, a club, a brand, an individual, are seen; its reputation, built over time.

    Notes from a fervent Welsh Rugby Fan

    Pass the sick bag! No it’s not the flu jab I had at lunchtime. My nerves are kicking in…. We are now less than 24 hours away from the second biggest match in Welsh rugby history. We have triple crowns and grand slams aplenty. But this is different. This is the Rugby World Cup. Being […]

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