In a multi-channel, always-on world, successful communications require a digital-first mindset. Portland’s specialists combine the latest digital knowledge with a grounding in campaigns, advocacy, data analytics and creative strategy to help Portland’s clients tell their stories online.
Our expertise and experience span the digital world, from social media to search engine optimisation.
We stay ahead of trends, enabling our clients to maximise the possibilities available at their – and their audiences’ – fingertips. With a sophisticated approach to audience segmentation, our Digital experts can grow your online audiences and help you create and target content that sticks.
We firmly believe the great communications appreciate the power of digital.
Our services cover:
Brand building and management
We can help you build a digital presence and brand from scratch, be it web-based or on social, and help manage it during your most important moments.
We generate valuable insights regarding your market and industry trends through in-depth social listening.
To help our clients establish first-class digital set ups, Portland can develop bespoke digital strategy roadmaps, audit your existing environment, and benchmark your communications against best practice.
We deliver bespoke training programmes, ranging from a macro look at the digital communications landscape to zoning in on practical skills. We also support with digital team design, and provide leaders with knowledge and insights to enable them to drive digital transformation.
Our campaigns mobilise audiences and trigger action. We take a strategic approach, rooted in message and creative testing, and in-depth measurement that enables real-time performance improvement. We have experience in establishing modern campaign hubs, combining earned, owned, and paid media outputs. Our integrated campaigns are proven to deliver real results.
We design data-driven targeting and paid advertising programmes, coupled with creative execution, to deliver content that drives engagement and cuts -through busy news feeds. We are experienced in managing influencer partnerships and how these can form part of your communications mix.