More than ever, success depends on the ability to attract, build, and mobilise networks of actors to work collaboratively. Those countries with the ability to do so will be the ones driving change and shaping global events in the future.
In this new context, soft power – the ability to achieve objectives through attraction and persuasion – is crucial to the effective conduct of foreign policy.
Our third index builds on previous years, providing an in depth assessment of countries’ soft power resources in relation to each other as well as unparalleled insights and analysis from leading practitioners around the world.
Measurement and evaluation