Asad leads Portland’s Digital team and has over a decade of experience advising clients on digital strategy, stakeholder engagement, and online reputation management. He has worked across multiple markets, including the UK, Europe, the US, APAC, and the Middle East, developing tailored digital campaigns that reach and influence both local and global audiences.
He specialises in helping clients get the most from their digital channels, from social media and websites to digital experiences, conferences, and virtual reality. He is highly experienced in guiding organisations through online crises and supporting reputation recovery in the digital space.
Asad also leads Portland’s AI offer, integrating AI capabilities across the business and advising clients on their approach to artificial intelligence. He provides strategic counsel on how organisations appear on generative AI platforms and how best to influence these platforms to support and protect client reputations.