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  • Publications
  • Thoughts
  • Portland meets LADbible

    On Thursday 29 November, our Behind the News breakfast series returned with the LADbible's Group Head of Communications' Peter Heneghan. Hosted by Account Director Richard Suchet, the discussion proved to be of great insight.

    Portland appoints three former Downing Street advisers to its corporate team

    Will Tanner, who was deputy head of Theresa May’s Policy Unit until the recent general election, has joined the agency as its chief policy adviser. Laura Trott, who worked as a special adviser to David Cameron, is joining Portland as a partner in its corporate group and No 10 Deputy Political Director Nick Hargrave returns to Portland as a corporate director.

    Chatbots: The opportunity is vast but not without risk

    Since Facebook unveiled its 'Bot Platform' for Messenger at its F8 Facebook Developer Conference last year, over 30,000 chatbots have been created – and pushed live – on Facebook’s messaging platform alone.

    Why businesses should start preparing now for the next government

    The election result looks like a foregone conclusion. The Conservatives are nearly twenty points ahead in the polls. Theresa May has a clear policy agenda for her new Government. And while the Conservatives may no longer be quite the ally of the business community that they once were, for most their offer still beats Labour’s alternative.

    2017 digital trends with a reputational impact

    The turbulence of 2016 was a fertile ground for activist movements. Global movements like BLM, organisations like SumOfUs and UK activists groups like Momentum finessed their networked approach, built infrastructure and shared winning tactics. Whilst these organisations built their names and followings through online activity, they are now combining these techniques with traditional grassroots methods to organise big offline moments directed at companies, governments and individuals.

    Fake news is not new

    On 25 June 1899, four newspapers in Colorado reported that China was going to tear down its Great Wall and use the rock to build new roads. Within days newspapers throughout the United States picked up the story – which then spread across the world. The only problem was there was not a shred of truth in it. Four local reporters had invented the tale.

    Comms challenges: acquisition vs pipeline

    2016 will be "the year of merger mania," reported the future gazing PwC Health Research Institute even before the dust had settled in 2015, joining an increasing chorus of market analysts as they pour over the future prospects for the pharma sector. But with a global market of US $300 billion a year there is a lot to play for.

    What’s the future of search? Just ask your phone

    It was great to spend some quality time last week with my kids. Good, too, that the extra guest they insisted we bring turned out to be unfailingly polite, dependable and informative. Also, unlike other grown-ups, this visitor never sloped off to the bar. My sons’ constant companion on the trip wasn’t a friend or relative but Apple’s personal voice assistant Siri.

    A digital take on International Women’s Day 2016

    International Women’s Day generates huge activity online every year. Yesterday, on the #IWD2016 hashtag there were more than 1 million tweets worldwide. Individuals were thanking women in their lives. Celebrities used the hashtag to celebrate ‘strong, independent women’. Politicians speak about what needs to happen next.

    Corporate leaders in Europe & the US need to have a Plan B

    Ahead of the today’s EU summit in Brussels, where European leaders of state negotiate a new “deal” for Britain in the EU, European Commission President Jean-Claude Juncker warned that a British exit from the EU was not an option & that there was “no plan B”. Despite this optimistic rhetoric, I’d like to suggest that corporate leaders in both Europe and the US need to have that plan B.

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