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  • Publications
  • Thoughts
  • Theresa May – finding her digital mojo

    Engaging directly via social media channels has given the Prime Minister the platform she needs to communicate directly with the electorate and help her overcome the considerable challenges she faces ahead.

    Digital trends shaping 2018

    Taline Yedibalian, Account Director and digital strategist, identifies the top social media trends businesses should focus on in 2018.

    House of Tweets: Understanding the social networks of MPs

    In partnership with YouGov, Portland commissioned research to explore what information MPs are seeing and to what extent they are being influenced by this content consumed via Twitter.

    Getting tech companies “onside” with counter-terrorism

    Our latest thoughts on Home Secretary Amber Rudd’s suggestion of outright banning end-to-end encryption.

    Chatbots: The opportunity is vast but not without risk

    Since Facebook unveiled its 'Bot Platform' for Messenger at its F8 Facebook Developer Conference last year, over 30,000 chatbots have been created – and pushed live – on Facebook’s messaging platform alone.

    The digital battleground in #GE17

    With every passing election and referendum the digital space has become increasingly important to politicians trying to reach their audience. Why? Digital campaigns deliver in three key ways for political campaigns: message, money and mobilisation.

    The communications challenge to fight global cyber attacks

    The recent ‘Wannacry’ ransomware attacks which have hit over 150 countries have the potential to cause lasting damage to the reputations of organisations around the world. Large and small organisations, in the public and private sector have all been apparently targeted in the latest high profile hack.

    How to profit from paid social influencer marketing in 2017

    'Social influencer marketing’ is set to become one of the standout buzzwords of 2017. The industry has exploded in recent years, and looks set to continue its ascent in tandem with the unstoppable growth of social media. New channels and emerging content types only increase the opportunity for brands to maximise their online communications.

    Questioning online echo chambers

    Both filter bubbles and echo chambers are said to shield users from contradictory views and beliefs. The argument held by the majority of publications is that these ‘traps’ have been created without us being aware. They also speculate that if given the choice we would choose to be exposed to multiple views instead of being secluded into our own pre-existing beliefs. However this assumption is overly simplistic because it ignores the realities of the convergence between our offline and online worlds.

    2017 digital trends with a reputational impact

    The turbulence of 2016 was a fertile ground for activist movements. Global movements like BLM, organisations like SumOfUs and UK activists groups like Momentum finessed their networked approach, built infrastructure and shared winning tactics. Whilst these organisations built their names and followings through online activity, they are now combining these techniques with traditional grassroots methods to organise big offline moments directed at companies, governments and individuals.

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