Engaging directly via social media channels has given the Prime Minister the platform she needs to communicate directly with the electorate and help her overcome the considerable challenges she faces ahead.
Taline Yedibalian, Account Director and digital strategist, identifies the top social media trends businesses should focus on in 2018.
In partnership with YouGov, Portland commissioned research to explore what information MPs are seeing and to what extent they are being influenced by this content consumed via Twitter.
Our latest thoughts on Home Secretary Amber Rudd’s suggestion of outright banning end-to-end encryption.
Since Facebook unveiled its 'Bot Platform' for Messenger at its F8 Facebook Developer Conference last year, over 30,000 chatbots have been created – and pushed live – on Facebook’s messaging platform alone.
With every passing election and referendum the digital space has become increasingly important to politicians trying to reach their audience. Why? Digital campaigns deliver in three key ways for political campaigns: message, money and mobilisation.
The recent ‘Wannacry’ ransomware attacks which have hit over 150 countries have the potential to cause lasting damage to the reputations of organisations around the world. Large and small organisations, in the public and private sector have all been apparently targeted in the latest high profile hack.
'Social influencer marketing’ is set to become one of the standout buzzwords of 2017. The industry has exploded in recent years, and looks set to continue its ascent in tandem with the unstoppable growth of social media. New channels and emerging content types only increase the opportunity for brands to maximise their online communications.
Both filter bubbles and echo chambers are said to shield users from contradictory views and beliefs. The argument held by the majority of publications is that these ‘traps’ have been created without us being aware. They also speculate that if given the choice we would choose to be exposed to multiple views instead of being secluded into our own pre-existing beliefs. However this assumption is overly simplistic because it ignores the realities of the convergence between our offline and online worlds.
The turbulence of 2016 was a fertile ground for activist movements. Global movements like BLM, organisations like SumOfUs and UK activists groups like Momentum finessed their networked approach, built infrastructure and shared winning tactics. Whilst these organisations built their names and followings through online activity, they are now combining these techniques with traditional grassroots methods to organise big offline moments directed at companies, governments and individuals.
Measurement and evaluation