Portland Intelligence presents
Portland's second annual study highlights the media habits of senior leaders across business, government, and civil society, and importantly, what they mean for anyone trying to reach this critical audience in today’s rapidly evolving information landscape.
86% of decision makers use AI as part of their news consumption. Nearly two-thirds now pay for services like ChatGPT, Claude or Gemini to help sift through and analyse the large volume of news they consume daily.
The report maps the sources decision makers rely on across the channels that shape direct readership and AI-mediated discovery.
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Based on a weighted survey of 5,296 UK adults, including 509 decision makers, conducted 17-29 April 2026.
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Based on a weighted survey of 5,296 UK adults, including 509 decision makers, conducted 17-29 April 2026.
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