Hazel is a senior, multi-disciplinary digital practitioner with 10+ years’ experience of rolling out international strategic digital campaigns that build and protect reputations, shift opinion and drive brand engagement.
Working across a range of sectors, including Pharma, Energy, Financial & Professional Services and Public/Third sectors, her projects have ranged from digital strategy resets and data analytics to crisis communications and proactive creative campaigns.
Most recently, she has been instrumental in developing Portland’s AI advisory services, helping clients understand how AI search is impacting their reputations and supporting them to integrate AI tools effectively and considerately into their Communications function.