In order to maintain relevance in an ever-changing world, diplomacy and politics must adapt. Understanding how to operate in a world which runs online is crucial if modern diplomacy is to accurately reflect the views of – and engage with – citizens.
Enter the age of digital diplomacy.
Governments, politicians and diplomats have already begun to embrace technology and social media as a tool to interact with voters and citizens. World leaders are joining Twitter. Ministers are hosting live streamed discussions and panels. Policymakers are crowdsourcing public opinion on major decisions.
The social media buzz around the recent G8 Summit in Lough Erne is testament to diplomacy’s move into the digital space.
In order to build a better understanding of how the conversations about the G8 were developing on social media, we analysed global Twitter data in the run-up to, throughout, and immediately following the 39th Summit.
Through an analysis of top hashtags, volume and geography, we were able to develop a picture of the key issues being debated and who was driving the conversation on the Twittersphere.
We found that:
Our full report, Digital Diplomacy & the #G8, can be downloaded here, or you can browse the document below.
The report contains commentary from some of the world’s leading voices on digital diplomacy, including:
Measurement and evaluation