It seems that 2014 has become the year of the social media campaign. With the unbelievable success of the #icebucketchallenge, the power of Twitter and other social platforms to spread critical messages and drive action is undeniable.
Just this week, we’re seeing a similar discussion building around #HeForShe, the new gender equality campaign launched this past weekend by UN Women during a speech by Emma Watson (UN Women’s Goodwill Ambassador).
The video of Emma’s speech and the campaign’s hashtag has quickly spread, as shown in our animated map below, showing the amazing power of social media to reach audiences across the globe.
Measurement and evaluation