In a complex and fast-changing landscape Portland’s integrated team of strategic communications, policy, research, public affairs and digital specialists are supporting clients shape the future of health.
As a trusted partner to some of the world’s leading health companies, institutions, and start-ups, we understand what it takes to grow awareness, build support, strengthen trust, and protect reputations while in the regulatory, political, media and investor spotlight.
We have extensive knowledge of the trends, stakeholders and issues influencing UK, EU and global health debates and policymaking. We use this understanding to support clients in their work to turn valuable insights, science and innovation into sustainable solutions to urgent health issues.
From cell and gene therapies to breakthroughs in the treatment of rare diseases, the launching of advanced medical devices and the introduction of COVID-19 vaccines to partnering with patient groups – we are at the forefront of the health agenda, delivering exceptional, results-driven impact for clients.
Working at the intersection of health policy and strategic communications and supported by an advisory group of former government officials, NHS leaders and journalists, Portland offers integrated multimarket solutions and high-level strategic counsel with quality, creative execution.
Research and policy analysis
From the future of healthcare systems to managing patient data, evolving regulatory regimes to entry into new markets, we deliver the insights needed to navigate critical issues, frame effective policies, messaging and engagement strategies.
Corporate communications: positioning, narrative and executive engagement
From heritage health brands to biotech start-ups, we support you to define and tell your story in a changing global environment. Anchored in your corporate purpose, we deliver audience-led positioning, targeted engagement and powerful content to build trust, inform opinion and influence outcomes.
We have a deep understanding of pharmaceutical and healthcare policymaking from pricing and reimbursement, to intellectual property rights and the safety of the supply chain. From long term engagement plans and issues management to making sure you are on top of the issues that matter most to your business, we provide integrated perspective, planning and activation.
Brand & product communications
Whether it be a launch or an established brand, we understand access and uptake opportunities and challenges and how to protect reputations. This combines with our expertise in shaping communications to healthcare professionals, patient groups, the NHS or European healthcare services in a regulated environment.
Advocacy and issue-led campaigns
We are experienced at putting important health issues on the political and public agenda. From raising disease awareness to mobilising action on AMR to access to sexual health services, our insights-led, integrated, creative campaigns incite engagement and create space for change.