We are very pleased to share that Portland and Ketchum are today announcing a new joint division in London to help our clients navigate the impact of the 2024 historic triple elections in the EU, US and in all likelihood, the UK.
A market-leading, first-of-its-kind offering, Beyond the Ballot combines the on the ground political expertise and heavy hitting talent of Portland with the data innovation and analytics power and deep consumer understanding of Ketchum.
This joint venture will be uniquely positioned to equip our clients with the tools to plan for and manage the range of possible electoral outcomes in the UK, EU and US and the economic and societal impact that will have here in the UK.
The businesses who act now will ultimately elevate and grow their business through this volatile economic and political time.
Using industry-leading data sources and proprietary technology, our clients will be able to detect and monitor issues in real-time and assess how likely they are to shape political and policy decisions, as well as impact consumer mood, helping them plan for the mix of possible future regulatory, economic, and societal scenarios.
Established by London based Victoria Dean (CEO, Portland) and Jo-ann Robertson (CEO, Global Markets, Ketchum), Beyond the Ballot will service the needs of both Portland and Ketchum’s clients, ensuring they have access to a holistic view of public sentiment, business impact, media narrative, policy and politics.
Dean and Robertson will be supported by a London based team comprised of an integrated Ketchum and Portland bench under the joint leadership of Emma Dean (UK Managing Director, Public Affairs and Policy, Portland) and Heather Blundell (UK Deputy CEO, Ketchum), and drawing on the expertise of teams on the ground in Brussels, Paris, Berlin and Washington D.C.
Through data-driven insights, a proprietary suite of innovative products and crucially, the integrated senior counsel and consultancy expertise of both consultancies Beyond the Ballot will provide businesses with the information and tools to understand and navigate the impact of this historical moment, as well as the potential combined outcomes, and decide what actions to take, and what plans to make across their business.