ED Miliband has attempted to pile the pressure on David Cameron with a radical shakeup of his top team.
The Labour leader has promoted women and smart performers from his new intake to try and draw a distinction with the PM’s Cabinet.
His aim is to make the PM feel uncomfortable with the quantity and quality of women in his higher ranks.
And to make Tory backbenchers from the 2010 intake feel even more frustrated that they can’t progress because of “bed-blocking” older ministers they judge to be past their sell-by date.
Bank of England economist Rachel Reeves comes in as deputy to Ed Balls shadowing Danny Alexander at the Treasury.
Liz Kendall – a former adviser to the department of health – gets a seat at the Cabinet table working on a new role as shadow minister for care of older people.
The shrewd Michael Dugher is promoted to be the party’s chief attack dog in the minister without portfolio slot – and will be wheeled out to dominate the airwaves.
Mr Dugher moves from his role shadowing defence to mastermind a more aggressive approach by Labour.
And Chuka Umunna is put straight into one of the top jobs shadowing Vince Cable at BIS – charged with dreaming up ideas to promote growth.
Stephen Twigg, another 2010 intake MP, is put straight into a shadow Cabinet job covering Michael Gove at education.
Critics are rightly pointing out that Twigg is a bit of a retread, having been an MP for nine years previously.
Nonetheless he’s a new face and reflective of the new party.
Interesting moves over at 10 Downing Street, though.
The PM’s speech writer Ameet Gill has penned his last address for Mr Cameron and is going to head up the crucial number 10 grid.
In comes The Guardian’s Julian Glover, one of the most liberal-minded journalists of his generation and a classic Cameroon.