Study by Portland reveals that elections around the world play out on Twitter
Portland’s new study ranks the most followed, active and discussed politicians on Twitter
Elections drive the political conversation on Twitter. The US, Mexican and Venezuelan elections were among the most discussed issues by politicians on Twitter around the world, according a new study on Twitter use by politicians.
Barack Obama was the most mentioned politician in the world, followed closely by Venezuelan Presidential rivals Henrique Carpriles Radonski and Hugo Chávez. US Presidential nominee Mitt Romney came in at sixth most discussed, behind Egypt’s Dr. Hazem Abdelazim and Ecuador’s Rafael Correa.
Using data collected between July and October 2012, Portland developed top 20 rankings for the most followed, most active and most mentioned politicians on Twitter. The study also monitored tweets by politicians to build an understanding of trending issues.
The study – Global Politics on Twitter – released today by Portland found that the US election was a major trend among politicians on Twitter, with Romney, Obama and debates among the most common keywords tracked.
The study also reveals that:
Mark Flanagan, Portland’s Partner for Digital Communications, said: “Twitter has fundamentally changed how politics is discussed around the world. In a world where citizens expect openness and access to their leaders, Twitter lets them engage directly with their political leaders.”
A hi-res infographic of the top 20 most followed, most active and most mentioned can be found here: Global Politics on Twitter
Measurement and evaluation