Portland’s Health team consists of strategic communications experts, working with clients to shape the future of health in the UK and around the world. We’re trusted by the most high-profile organisations in the world, including many of largest pharmaceutical companies and fast-growing biotechs.
We advise clients on the biggest issues facing the sector, from the launch of cutting-edge therapies to major population health issues. And we pride ourselves on deep, joined-up thinking, grounded in insights.
Often working at the intersection of health policy and communications, supported by an advisory group of former government officials, NHS leaders and journalists, Portland’s Health team offers strategic problem-solving and high-level counsel alongside quality, creative execution.
What we do:
1. Strategic Thinking – we help clients to develop clear positioning, tailored messaging and smart strategies – all based on a deep understanding of the external environment and the client’s own priorities. This includes:
· Strategy development
· Messaging and narrative development
· Policy positioning
· Creative campaign building
2. Data & Intelligence – we always advise acting upon evidence, not just instinct. We deliver primary and secondary research to generate bespoke insights and support effective programmes. This includes:
· Surveys and polling
· Focus groups
· Policy, media and environment audits and monitoring
3. Stakeholder Collaboration – finding consensus among stakeholders is at the core of successful strategies. We know how to identify the key players and find common ground, with both internal and external stakeholders. This includes:
· Stakeholder mapping and engagement training
· External coalitions, ad boards and working groups
· Stakeholder roundtables, conferences, and summits
· Internal cross-functional alignment
4. Tailored Execution – Our clients typically have unique challenges that require more than off-the-shelf solutions. The diverse range of expertise at Portland means we can always bring together a bespoke mix of talent, knowledge and experience to deliver what clients really need. This includes:
· Integrated comms and public affairs campaigns
· Multi-market programmes
· Impactful design solutions
· Digital content creation
5. Issues Management – working in a highly regulated and scrutinised sector, we work with clients to prepare for and over-come high-profile or complex reputational and reimbursement issues. This includes
· Reputational issues mapping
· HTA scenario planning
· Crisis simulation
· Media training